Teuladí

“Valencia from a bird’s eye view”, a phrase surrounded by the culture, tradition, beauty, nature, history and modernity of the Valencian Community. This was the strategic starting point that we took to reach what is now Teuladí, a restaurant in Madrid specializing in paellas and authentic “la terreta” rice dishes, and to develop a complete branding project: creation of naming and development of all the graphic identity of the brand.

We created its naming, Teuladí, a word in Valencian that gives its name to one of the most characteristic birds of the roofs and domes of the Valencian Community and which, in turn, is present in the graphic resources created for the brand.

Its logo is characterized by typographic details, reaching a unique typography with inclinations of the letters and the detail of the A simulating a window sill. A very typical aesthetic of Valencian modernism.

Finally, the result was a visual that rescues the cultural value of Mediterranean architecture, its mosaics and colors (blues and citrus), to bring all the essence and spirit of Valencia to the capital of Spain.