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With Carlota Noodles, we brought Carlota Organic natural, plant-based universe into a new product category: instant noodles. Carlota is a brand created from scratch by Brandsummit in 2016, which we have continued to work alongside ever since. The challenge was to enter a category traditionally associated with speed and convenience, while staying true to Carlota’s philosophy: carefully selected ingredients, plant-based recipes and a more conscious approach to food.
The challenge: entering a new category without losing Carlota’s essence
Carlota already had a strong positioning built around natural, organic and plant-based products. With the launch of Carlota Noodles, the brand wanted to reach a younger audience and connect with new consumption occasions.
As Carlos, head of Carlota Organic, explains: “We couldn’t find a healthy, 100% plant-based instant noodle made with real ingredients on the market. There were plenty of quick and convenient options, but none that combined convenience, flavour and a more natural approach.”
The opportunity lay in bringing together two concepts that, at first glance, might seem worlds apart: the immediacy of fast food and a thoughtful approach to ingredients. The aim was not simply to create another noodle product, but to build a distinctive proposition within a highly recognisable category while maintaining a clear connection with the brand’s existing universe.
Quick, plant-based and full of flavour
The new range is built around three recipes inspired by Asian cuisine: Sweet Chili, Thai Curry and Yakisoba. Each needed its own personality while remaining part of a cohesive visual system. We therefore approached the packaging as a whole, while giving each flavour its own colour palette, linked to its recipe and designed to make the different varieties easy to identify.
Ingredients also take centre stage. Beyond communicating flavour, they visually reinforce the natural, plant-based character of both the product and the brand itself. The result is a colourful and recognisable system that allows Carlota Noodles to stand out within the category without moving away from the brand’s core values.
A younger identity
To connect with the audience of the new range, we introduced a handwritten typeface that brings a more spontaneous, approachable and contemporary tone to the identity.
Illustrations of the ingredients complete the visual language, all of them developed by the Brandsummit team. Rather than opting for a more conventional photographic representation, we created a distinctive illustrated universe that gives each flavour its own personality and strengthens the product’s differentiation.
The result
Three flavours, three colour universes and one shared visual language. Carlota Noodles expands the brand into a new, younger and more dynamic category. 100,000 units sold in its first three months, with distribution continuing to grow.
