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We do not care! A phrase that expresses an eccentric, daring and out-of-the-rules personality, was the basis for the creation of the Xelat branding. A new ice cream brand that wanted to demonstrate all his experience in the manufacture of artisan ice cream, while leaving the traditional and comfortable sector.
A goal that was achieved with forceful color contrasts, impressive lettering and custom illustrations, especially to give life to Xelat’s mascot, his beloved Xehuahua.
