Step Into the Light
The illustrations take us on a historical walk through the evolution of graphic arts. This is how we have achieved it from Brandsummit, with the creation and design of the campaign to celebrate the 40th anniversary of Etygraf, a Valencian company that manufactures self-adhesive labels: #40añosdeetiqueta
Under the slogan #40añosdeetiqueta, we have shown the company’s experience through its annual calendar, taking a tour of its 40 years in the form of illustrations, marked by their dynamism and solid colors. A whole roadmap where the illustration of each month there’s a space to discover, fed by details that make us travel to its origins, its printing systems, its most emblematic labels printed on its machines, its acquired technology and its great value, the people who are part of the company.
We also designed the packaging for one of its hallmarks, the Sueca’s rice sack, its traditional Christmas present. Origins and history, presented in the form of illustrations.
Thus, through each of the illustrations we have managed to give continuity to its work and create the graphic identity that will accompany all its messages for 2021.
Etygraf, congratulations on these 40 years.