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A new brand where there is no room for conformists, for those who seek the same as always, for those who stick to the routine. This is the Pops ‘n Bops ice cream parlor, our global strategy, positioning, naming, graphic and verbal identity project.
“We move at your pace” is the slogan we created for Pops ‘n Bops, a brand that shows complicity and adapts to trends and the cities where it will grow, something that we kept very much in mind in the development of its entire identity. Rhythm and movement become the discursive axis of each element of the brand, hand in hand with sweet and fresh colors, which take us to a very pastry dimension. Thus, at Pops ‘n Bops the consumer discovers a new way of eating artisan and natural ice cream at the hands of two “iconic characters”: the POPS, lolly-style ice creams with a cream base and sorbets, and the BOPs, the classic tubs.
Every corner of its physical space invites you to stay, a 100% instagrammable space. A design with 80s trends, an interior design that we developed in collaboration with Huuun.
Attitude, this is the key to the success of Pops ‘n Bops. Say yes!
