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Maybean combines specialty coffee, international brunch, and a boldly friendly attitude. It positions itself as a meeting point for travelers, locals, and coffee lovers looking for something beyond the ordinary.
The goal was to build a brand that could speak to an international audience without losing its local character. At Brandsummit, we created its entire brand universe—branding and interior application included.
The identity is built around a cheeky, expressive and unpretentious visual language. We used cartoon-style illustrations, playful typography and messaging designed to connect through humor and closeness.
We also designed a fully custom typeface from scratch in our studio, featuring structured uppercase letters and lowercase characters that act as graphic gestures—almost illustrative—reinforcing the brand’s fun and slightly irreverent tone.
The color palette is minimal and high-contrast, allowing the illustrations, copy and physical materials (cups, coasters, packaging) to breathe. The brand blends graphic and narrative elements, directness and playfulness.
It doesn’t need to shout—but it never goes unnoticed.
