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A project that we tackle from Brandsummit with three strategic services: branding, packaging and digital. This is how we create your graphic identity:
Agile, dynamic and fresh, this is Fruhi, a brand that invites you to consume fruit at any time and in any place, without anything stopping you so that your day does not stop flowing. For this we created a packaging based on a practical presentation and a wide range of products and combinations, elements that become essential for the design of an identity full of movement and versatility.
Graphic identity of the fruit brand and its packaging
The dynamism of the brand does not only remain in the corporate image and its lettering. It is also exported to packaging, creating six different label proposals so that each Fruhi package can speak of the brand’s versatility.
A product that understands its consumer and that has sought to use 100% recycled and 100% recyclable materials (both packaging and film), reducing its footprint on the planet as much as possible.
