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Sit at the table with Dani Grau. This is how the entire process of brand strategy, graphic identity and communication that we carried out for the Valencian chef from Sueca Dani Grau began to take shape.
Bring together, gather, invite, captivate, fascinate… emotional benefits of Dani Grau and that are very present in the development of his entire brand.
For his visual identity, the G was chosen as the main element, accompanied by his brand slogan: Sit at the table with Dani Grau.
A graphic result that was completed with the use of earthy and warm colors, all of which are very present in his food. The brand is also covered by the law of universal gravitation, the force of attraction, which we managed to capture in all the visual elements of the identity, that attraction that a chef like Dani achieves with his diners. Added to it is a unified aesthetic around music, especially blues and jazz, the two musical genres that the cook loves.
Invite and captivate the diner to make him feel at home, this is how we have captured it throughout his graphic universe, where details remain very present in every corner of his kitchen.
