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Local time (Valencia)
Brandsummit presents the design of the vegan brand Carlota Carlota Organic:
A new brand of ready-to-serve organic-vegetarian meals, called Carlota Organic, has arrived on the market with an image that seeks to highlight its natural origin through earth and green colors. The packaging, which gives visibility to the product, has a kraft paper label where the logo can be seen in kind and flowing letters, accompanied by a fine-line stamp. Both elements add personality to the brand.
The final touch was given to the design with a group of icons. Each one represents an animal ingredient or allergen that may or may not be present in the product. The idea is to facilitate the shopping experience for consumers. Finally, the simplicity and naturalness of the brand is reflected in its Web design and its communication elements such as brochures and stationery.
Diseño de marca vegana: packaging
