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An innovative initiative with triple impact is born: the international digitization of the third sector. We present Naria, a human, transparent and efficient platform that optimizes resources and reduces waste, and for which Brandsummit designed its graphic identity.
Under the purpose of saving, reusing and optimizing the distribution of resources at a social level, the creative concept that accompanies the visual identity of Naria is: circular. Thus, its logo expresses honesty and closeness, with the visual ability to unite people and resources. For its development, the colors lavender blue, violet blue and mint green were chosen combined with black, bluish gray and off-white together with gradients that bring dynamism to the brand and help its positioning in the public mind, in addition to connecting with its users.
Brand identity design: typography
In Naria they are versatile, human and digital, lines to take into account when choosing the typeface present in your logo. That is why the IBM Plex Sans was chosen, a global and versatile typeface, capable of expressing the union between the human and the digital; the emotional and the rational. An entire graphic system was also created to bring depth and coherence to the identity.
This is Naria, more humane technology.
Brand identity design by Ángela Ferrando.
