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Local time (Valencia)
Gourmet Catering & Eventos is the largest catering company in the city of Valencia. With a long track record in event management, it operates up to 12 exclusive venues and collaborates with more than 20 additional locations to host weddings, events, and other special occasions.
At Brandsummit, we developed a new brand positioning based on the keywords: quality, delicacy, professionalism, elegance, and exclusivity.
These concepts inspired the creation of a new brand territory for Gourmet Catering & Espacios: the flower—a symbol that conveys an elegant and delicate image, while establishing a link between the worlds of gastronomy and events.
From there, we reviewed the evolution of the brand’s visual identity from 1957 to today, identifying the untouchable brand assets and building a new identity system—from the logo to a complete visual language, including a refined color palette, typography, and graphic universe. We also audited and reimagined the identity of each of their venues.
We crafted a new verbal and visual identity, implemented across social media and a brand-new website built from scratch. The site highlights their different business areas and brings the new brand image to life, with elegance and delicacy reflected throughout the user experience.
All of this was done without compromising the strong SEO foundation of their original website, ensuring a smooth migration without losing search engine visibility.
