We want you to tell us about your project.
Tell us what you need and we will contact you as soon as possible.
Local time (Valencia)
Lorixe is a new brand of prepared foods and fresh products that proudly champions intensity, local roots, and identity. At Brandsummit, we developed the concept, naming, verbal identity, visual identity, and packaging.
We embraced intensity as the brand’s core territory and extended it across all areas—especially packaging, which serves as the cornerstone of this project.
To achieve this, we began by organizing the product range intuitively, creating a visual system that boldly conveys the brand while clearly distinguishing product families. We selected materials that engage the sense of touch and work consistently across the wide variety of packaging formats required by the brand.
Visually, we aimed to reflect the brand’s Asturian origins, designing a fully custom, hand-crafted logotype with bespoke lettering. We also developed a range of supporting visual elements that shape its unique graphic universe.
