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When we talk about the Mediterranean, we usually think of the sea, but the challenge of this project, a rebranding for Habitual, one of chef Ricard Camarena’s most emblematic restaurants, was to talk about that same geographical point, but from its firm area. The result? A conceptual and graphic proposal that represents the connection with the land of the Mediterranean in all its extension.
A game in different shades of green, which allows connecting with the nuances of the Mediterranean fields from east to west and an organic, harmonious, intimate and deep aesthetic, which seeks to pay tribute to that deep knowledge of its lands, its benefits and its products. . A branding that represents what it means to know the “root Mediterranean”.
