Step Into the Light
Kind, colorful, beautiful and elegant, this is how this low-alcohol rice liquor should be. A new beverage for the Chinese market that was looking for a western aura, to clearly differentiate its four varieties, while unifying the entire family of products with an aesthetic that thought of and understood its female eastern consumer.
Thus, GooziGoozi was born. Four rice liqueurs in pastel colors, playing with textures and organic shapes, gives life to a series of very natural illustrations that dress each one of the bottles and balance them in a fun way with the elegant and stylized logo, which was a challenge because for the first time in our studio, we had to design in two versions: international and in Chinese characters.