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Friska Water. Filtered water brand
Friska is a new filtered water brand for which we developed the strategy, naming, slogan, verbal identity, branding, packaging, photography, website design, and development.
The brand territory of “clarity” guides the entire project. We created a brand that is simple, sophisticated, elegant, and versatile—built around a palette of white, black, and shades of gray, with a strong focus on photography, splashes of color, fluid illustrations, and abstract shapes and silhouettes that evoke subtle sensations. The logo is elegant, reminiscent of a fashion or perfume brand, designed to elevate the value proposition—alongside a bottle that everyone will want to take home.
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