Step Into the Light
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Brand identity by Alex Monzó.
The iconic Tropicana ice cream-coffee shop in the small Valencian town of Benifaió seeks to become a meeting place and synonymous to good coffee and ice cream. Thus, taking the word roots, in Brandsummit developed its brand concept, in order to design a timeless, sober and elegant logo. We arrived to a renewed image with a clean and modern look, with small details that show the tradition and trajectory of the family.
The chosen colours such as salmon and pink are fresh and cheerful, and were made to contrast brightly with the more classic ones like blue and cream. A whole graphic universe present in the different graphic elements that enrich the brand.
Coffee or ice cream?
The moment will tell.