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Basalt, 12 Years of Brandsummit

Basalt arises from the idea that, to achieve an authentic result, we must return to the origin. To celebrate Brandsummit’s 12th anniversary, we centered the project on rice, an elemental ingredient deeply rooted in our memory and culture. This project transforms the simplicity of the material into a narrative that connects tradition, observation, and exploration. Each grain conveys a fragment of collective memory, a small archive that preserves traces. In this way, Basalt finds its meaning: rice represents accumulated time, sustained effort, and a process that we cannot rush without losing its essence.

The visual research of Basalt is based on the imprint and interaction of light with the material. Furthermore, by applying the technique of rayography, we transform the process into experimentation and contemplation. The everyday ceases to be only what it is, revealing instead what it contains. We do not seek to represent, but to discover. For this project, we built an improvised darkroom and generated 400 rayographs. Each rayograph responds to a specific combination of material, light, and time, and each image sustains its own meaning.

Basalt is an exclusive object that emerges from observation, explores the process, and highlights the raw material. Each element reflects the relationship between material, memory, and craft, enhancing the experience of the rice from Sueca as a contemplative object. In essence, Basalt invites understanding that between the origin and the result there always exists something invisible that transforms the process: a time we do not see and a method that is not shown, yet it fully defines what appears.

Strategic Design. Branding. Food Branding

View the project on Behance.

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