Step Into the Light
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We present Anchoas López and its brand design
López anchovies, a delicacy with a Spanish stamp, carefully handcrafted. A human work, transparent and passionate, that treats its product as the best of classical music pieces: with delight and admiration.
Therefore, its graphic identity is a reflection of elegance and distinction. A black and white aesthetic, that with hints of aquamarine green, makes a nod to Cantabrian waters and the treasure of their nights. A branding proposal that is reflected from the packaging to the web.
Designed by Alex Monzó. Brandsummit.
Anchoas López is an artisan product, a centuries-old tradition that began at the end of the 19th century and that is preserved to this day, in many cases being transmitted and cared for from generation to generation.