Embrace Darkness

Step Into the Light

Contact

Leer

?

Play

You are Fire Koa Distance

KOA distance is an ultra-distance triathlon event that from its birth knew that its visual identity would be one more piece, an element of value that has accompanied the brand throughout its evolution. KOA distance reflects a clear premise: Be Brave and the leading campaign of this 2021 edition, the fifth, is this: YOU ARE FIRE. A brand created by our strategic design studio Brandsummit.

YOU ARE FIRE is the phrase that accompanies the two KOA Distance tests of that 2021: KOA 257 and KOA 515. A slogan that goes hand in hand with the incorporation of new graphic elements, where food and sport are closely linked.

Beers YOU ARE FIRE

Two special edition ERES FUEGO beers were designed, characterized by a forceful and informative identity of the two proofs to which they give their name, with the same information for both bottles, but a different flavor. A bottle was designed with a different color gradient for each one and the metallic effect was used for the neck material and its label, a visual representation with a fire connotation, so present in this 2021 campaign.

The paper used for the label is metallized polypropylene, a material capable of withstanding humidity. The beer is artisan by the hand of Cervezas Alegría.

special edition coffee

Also, for KOA distance 257 and 515 – 2021, a special edition coffee was created under the Wattios Coffee brand, an organic coffee with triple the amount of caffeine, for greater performance. The paper material for the label is also metallic polypropylene, thus unifying the strategic and graphic concept of this edition.

To conclude, the Brandsummit studio also designed a t-shirt, jersey, socks and finisher garment for the test.

ERESFUEGO

Diseño de packaging para cerveza y envase de café para KOA 2021
Diseño de packaging para cerveza y envase de café para KOA 2021
Diseño de packaging para cerveza y envase de café para KOA 2021
Diseño de packaging para cerveza y envase de café para KOA 2021
Diseño de packaging para cerveza y envase de café para KOA 2021
Diseño de packaging para cerveza y envase de café para KOA 2021
Diseño de packaging para cerveza y envase de café para KOA 2021
Diseño de packaging para cerveza y envase de café para KOA 2021
Diseño de packaging para cerveza y envase de café para KOA 2021

Appreciate
on Behance

(we'd appreciate it)

We want you to tell us about your project.

Tell us what you need and we will contact you as soon as possible.