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What happens if we combine Ricard Camarena’s brand concept, time, with his food, which is characterized by being constantly evolving? This was the question we asked ourselves when designing the new website of the Valencian chef Ricard Camarena.
We are facing a kitchen that evolves every day. It changes, adapts and works with the resources offered by the garden and the sea of Valencia. On the other hand, Camarena’s feeling was the following: “I am in a very creative moment of my career and my website has to express that”. Our challenge was to design a website in which everything was in its place, each element was accessible and generated a reaction in the user.
Thus, Ricardcamarena.com is an analogy of Ricard Camarena’s cooking. Its navigation not only adapts to the time of day in which it is accessed, but also according to the season. A constantly changing website, like your kitchen, with which the user can also interact by clicking on “the engine of time” (clock located at the top of the interface) and discover how the website can change every minute, hour and day.
Ricard Camarena restaurant web design colors
The range of colors used are earth tones, including caldera. These are the brand’s original shades that are present when the website is accessed before 12 noon and that begin to darken as the day progresses, adopting the night mode visual.
“Mirando el cielo” (gazing at the sky)
All the elements present in the landing positioned vertically call upon the axis of the earth, a concept that we worked on a few years ago, and is still valid, for the identity of Ricard Camarena Restaurant: Looking at the sky. Added to this is the simplicity in which the restaurant’s dishes are displayed, all the products for sale, as well as the rest of the chef’s premises and its news section.
As its designer Francisco Mónaco points out, “the objective was to create a very complete and simple website. There is a present and living experience that does not interfere with navigation, but is very enriching. For us it is something that if someone discovers it is great, but if not, it is still contributing to you ”.
An essential proposal, acidic, fresh and very respectful of the product, that is ricardcamarena.com
